Balanced Scorecard as support to management decisions: A case study in a small property milk production

Abstract

Aimed to apply the Balanced Scorecard (BSC) in a dairy farm with small-scale production, located in the south of Minas Gerais. The survey was conducted from January to December 2013 and the gathering of information was carried out through semi-structured interviews on the spot. As data collection instruments were used personal interviews, document analysis and direct and participant observation. The farm has 216 ha, 80% of the leased area. The activities are dairy farming, corresponding to 80% of revenues, and the cultivation of coffee. The breeding farm is 22 predominantly Holstein cows (¾ H) that are loose in the pasture. Daily production is 350 liters average of 15.9 liters of milk per cow in milk, in two daily milkings. The strong point is the low cost of labor; while the weak were the infrastructure, the lack of management control and lack of planning. The mission created takes into account the increased efficiency in milk production and increase the quality of this product without increasing the herd. At the end, a strategic map where you can see that the objectives of growth and efficiency will be achieved taking into account the increase in revenue was proposed. It was found at the end of the study, that the principles of BSC can be applied to a farm producer of small milk.