TRANSFORMATION OF A FOOTBALL PLAYER BY THE MEDIA

Abstract

With the advancement of technology and the speed with which the media transmit information, be in the media over a long period is undoubtedly a major step towards becoming a myth. Within the sport that exposure is even more profitable, an athlete who is in focus can be returned to their sell a great club. For the football club is very useful in its Tuesday cast an athlete of great level, this may render it more profitable and more appearances in the media, everything depends on how the marketing department of the club. This is marketing that encompasses the recognized today as sports marketing that is on the rise, largely because it is responsible for large sums of money involving the market at present sports, especially soccer. The sports media, especially the middle newspaper are responsible for making the big players so well known and thus brings them the category of myth. In that context that examines the career of the athlete Carlos Eduardo, as was his rise from within the club Grêmio Foot-Ball Porto Alegrense, and especially the treatment given by the media in relation to the player and his career until it raise the category of myth.