REFLEXÕES SOBRE O PROCESSO DE ADAPTAÇÕES CULTURAIS NO FILME DIVERTIDA MENTE

Abstract

The process of translating does not only involve words and expressions, but also cultural aspects of the source and meta text, remembering that Translation Studies is based on the proposal of translation as a historical-social-cultural process. Furthermore, bearing in mind that the meanings of an audiovisual product are produced through “reading” not only the oral (spoken) text, but also the images and sounds (music, colors, montage, cuts, etc.), it is up to Translation Studies reflect on how a whole set of components is related in the source work and how these relationships occur in the meta work. The movie Inside Out, produced in 2015 by Pixar Animation Studios, is an interesting object for approaching the cultural relations that can be established through the proposal to circulate audiovisual works beyond their production context. In our research, we observed that, by having the feelings of the characters as theme, especially the personified Joy, Sadness, Fear, Anger and Disgust, Inside Out presents in its translations to other contexts cultural adaptations not only in the subtitles or dubbing, but in the own body of the audiovisual object. Through the comparison between the source text (the film in English) and the meta text (the translated film), it is possible to see alterations with the objective that the “new” audiences can understand the emotions that are being portrayed and that can be produced in them similar feelings, allowing an identification. Based on proposals from Translation Studies, more specifically the concept of adaptation (BAKER, 2005) and rewriting (LEVEFERE, [1992] 2007), this article seeks to discuss some of the cultural adaptations of the aforementioned movie, in order to reflect on the process of translating filmic texts in which there is the resource of cultural adaptations to generate a greater approximation and understanding between the text and the audience.