Jornal das Moças: the midiatic enunciations and the notion of gender and feminine imaginary in the 20th century

Abstract

The current article has by objective understand the notion of gender and feminine imaginary of the 20th century, from analyzes realized in the publications present in Jornal das Moças, observing so, the permanence and change between the 20th and 21st centuries, based on readings of male authors and female authors that study the thematic. Highlighting that the magazines of 20th century influenced the maintenance of stereotyped behaviors, ratifying the separation among the genders and reincorcingthe female roles like mother, wife and lady in the society. In the transition between the 20th and 21st centuries, the woman faced many conflicts to achieve the social equality, got herself insert in the job market, in the politics, conquered more liberty in the relationships, among others. However, many women still in disproportionate situation about the men in the atual society. We don't disregard the advences between the genders, but part of the society remains grounded in the conservatism and patriarchy of 20th century, that hind the relations and perpetuate the inequalities.