Light fur black woman or dark fur white woman? Tensions, negotiations and disputes of truths in the constitution of black youtuber

Abstract

The present work aims to analyze the tensions and the real disputes that go through the process of constitution of the black youtubers, having as materiality selected the video "On being black", of the channel Rayza Nicácio, that will be analyzed from the theoretical-methodological perspective of the Discourse Analysis of the French line, more precisely of the Foucaultian postulates. To do so, we seek to articulate Foucauldian studies and ethnic-racial studies, positioning the field of negritude in the intelligibility grid of governmentality, with the greater aim of perceiving the forms of self-government and the modes of subjectivation of black women contemporary, verifying the production and mobilization of the speeches that cross it within youtube. This shows a recurrent racism that affects the black woman and her body, through an attempt to whiten it to the maximum extent possible, denying and sometimes invisibilizing the main constituent aspects of blackness, issues that occur through and through. in the midst of complex relations of knowing-power.