THE HOLY TRINITY OF THE ADVERTISMENT: IMAGE, “PERSONALISMO” AND SPETACLE
Keywords:
Propaganda, Imagem, Personalismo, Espetáculo.Abstract
This study has for objective, from historical examples of some periods of the humanity, the civilization Greek until the present, to disclose to aspects of the propaganda and its instruments - the image, the personification and the spectacularization - that in they indicate them that, since the times most remote already had in the men the necessity of, using the resources that each time it offers, to influence the masses, with the purpose to leap over and if to keep in the power. It swims with respect to this attitude is newness, everything is and he was always valid. What it moved was arrives in port it of new technologies, allowing to the politicians, tyrants or democrats, to persuade to who interested to them, through instruments that pass for some forms of communication, the accomplishment of great public spectacles and arrive until the great televising spectacles that our century it provides.
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