SEMIOTICS ANALYSIS OF THE ADVERTISING CAMPAIGN “CHILDREN
Keywords:
Semiótica, Ideologia, PublicidadeAbstract
From the perspective of French Semiotics, this paper analyses the campaign
Children see, children do, created in 2006 for the Child Friendly Australia, and shows themeanings produced, as well as the strategy of manipulation from the enunciator on the
enunciatee, by the three levels of the elementary structure of signification (fundamental,
narrative and discursive). With the results achieved in this minute study, we can conclude
that the meanings produced by the campaign are coherent with the advertiser propose: to
produce the reflection of the viewers about the importance of adults be a positive model to
the children.
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