THE NATIONAL IDENTITY

Authors

  • Raquel Ditz Ribeiro
  • Ada Cristina Machado da Silveira

Keywords:

Publicidade, Identidade Nacional, Cultura Brasileira, Havaianas.

Abstract

 

This paper analyzes the relationship between Brazilian culture and identity in advertisement production. To begin with,we made a short report of the aspects of the construction of Brazil’s national identity and then analyzed the elements of nationalism present in a popular shoe advertisement – Havaianas sandals. We used the methodology of advertisement analysis proposed by Torben Vestergaard end Kim Schroder (1988) which involves the situation of communication, the way the text is structured and the meanings in it.

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Published

30-04-2008

How to Cite

RIBEIRO, R. D.; MACHADO DA SILVEIRA, A. C. THE NATIONAL IDENTITY. Travessias, Cascavel, v. 2, n. 1, p. e2840, 2008. Disponível em: https://e-revista.unioeste.br/index.php/travessias/article/view/2840. Acesso em: 16 jul. 2024.

Issue

Vol. 2 No. 1 (2008)

Section

ARTE E COMUNICAÇÃO

License

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