MODEL FOR THE PRODUCTION OF MEANING OF ADVERTISING SOAP POWDER OMO: 1957 AND 2007

Authors

  • Marina Aparecida Espinosa Negri
Supporting Agencies

Keywords:

Discurso, Objeto-valor, Euforia, Disforia, Paradoxo.

Abstract

This article draws a parallel between the lines of communication used in
advertising soap powder Omo into two age-specific time: the years 1957 and 2007, for
through it, draw up a meaning generative process for each of the emissions. Considering
the contexts in which they were produced both campaigns, the development of the study
to two checks: the theoretical, in relation to components of discourse analysis, as described
in the book Elements of Discourse Analysis, Jose Luiz Fiorin; and practice in relation to
certain social characteristics of these times, and the subsequent alignment of the manifest
advertising to them.

Downloads

Download data is not yet available.

Downloads

Published

29-12-2009

How to Cite

NEGRI, M. A. E. MODEL FOR THE PRODUCTION OF MEANING OF ADVERTISING SOAP POWDER OMO: 1957 AND 2007. Travessias, Cascavel, v. 3, n. 3, 2009. Disponível em: https://e-revista.unioeste.br/index.php/travessias/article/view/3425. Acesso em: 17 jul. 2024.

Issue

Vol. 3 No. 3 (2009)

Section

ARTE E COMUNICAÇÃO

License

Creative Copyright Notice

Policy for Free Access Journals

Authors who publish in this journal agree to the following terms:

1. Authors keep the copyright and grant the journal the right of first publication, with the work simultaneously licensed under the  Creative Commons Attribution License, which allows sharing the trial with acknowledgment of authorship and initial publication in this journal.

2. Authors are authorized to take additional contracts separately, for non-exclusive distribution of the work version, published in this journal (eg publish in institutional repository or as a book chapter), with acknowledgment of authorship and initial publication in this journal.

3. Authors are allowed and encouraged to publish and distribute their work online (eg in institutional repositories or on their personal page) at any point before or during the editorial process, as this can generate productive changes, as well as increase both impact and citation of the published trial (See The Effect of Free Access).

 

 

Creative Commons License

This work is licensed under a Creative Commons Attribution–NonCommercial-shareaswell 4.0 International License, which allows you to share, copy, distribute, display, reproduce, completely or part of the work, since there is no commercial purpose, and authors and source are cited.