BUILDING THE IMAGE OF THE "SUMMER WITHOUT SHAME"

Authors

  • Sandra Dalcul Depexe

Keywords:

Análise de imagem, publicidade, beleza, paixão, análise semiótica.

Abstract

The meaning of an image is circumscribed in the perception human being, in the experiences and expectations of each individual. Soon, depending on the way as it is interpreted, all and any image can assume diverse meanings. In this context, the choice of illustrations of an advertising requires special care: the image leads a message that can be efficient and suitable with the product, or the opposite, leading to the failure. Thus, the present article analyzes the image, used for the Dove brand, in an announcement of the campaign "Summer Without Shame". Beyond the denotative and connotative comment, the methodology suggested for Semprini (1995) is used for an semiotics analysis. Reflections regarding the proposal of this announcement are traced.

Downloads

Download data is not yet available.

Downloads

Published

22-09-2010

How to Cite

DEPEXE, S. D. BUILDING THE IMAGE OF THE "SUMMER WITHOUT SHAME". Travessias, Cascavel, v. 4, n. 2, p. e3730, 2010. Disponível em: https://e-revista.unioeste.br/index.php/travessias/article/view/3730. Acesso em: 17 jul. 2024.

Issue

Vol. 4 No. 2 (2010)

Section

ARTE E COMUNICAÇÃO

License

Creative Copyright Notice

Policy for Free Access Journals

Authors who publish in this journal agree to the following terms:

1. Authors keep the copyright and grant the journal the right of first publication, with the work simultaneously licensed under the  Creative Commons Attribution License, which allows sharing the trial with acknowledgment of authorship and initial publication in this journal.

2. Authors are authorized to take additional contracts separately, for non-exclusive distribution of the work version, published in this journal (eg publish in institutional repository or as a book chapter), with acknowledgment of authorship and initial publication in this journal.

3. Authors are allowed and encouraged to publish and distribute their work online (eg in institutional repositories or on their personal page) at any point before or during the editorial process, as this can generate productive changes, as well as increase both impact and citation of the published trial (See The Effect of Free Access).

 

 

Creative Commons License

This work is licensed under a Creative Commons Attribution–NonCommercial-shareaswell 4.0 International License, which allows you to share, copy, distribute, display, reproduce, completely or part of the work, since there is no commercial purpose, and authors and source are cited.