The mythical speech in the construction of the heroic image of Barack Obama

Authors

  • José Rosamilton Lima
  • Ivanaldo Oliveira Santos

Keywords:

Editorial, Media, Mythical speech, Man, Society

Abstract

This work aims to show as occurs the construction of the heroic image of Barack Obama for mean of the mythical speech. Thus, it is analyzed the editorial of the American Journal The New York Times that was published in November, 5, 2008. The theoretical base to this study supports mainly in ELIADE (2001 : 2007), that argument that prevalence some traces of the conduct of archaic man same in the technological era, and BARTHES (2007) to whom the myth in present is a speech. It is observed that the analyzed editorial  is used mythical representations to the construction of the Barack Obama political identity during the American elections in 2008, seeking configure about him the image of the hero. In this sense, it is pointed the media as mean that produce and propagate mythological archetypes in the contemporary society.

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Published

27-05-2011

How to Cite

LIMA, J. R.; SANTOS, I. O. The mythical speech in the construction of the heroic image of Barack Obama. Travessias, Cascavel, v. 5, n. 1, p. e4115, 2011. Disponível em: https://e-revista.unioeste.br/index.php/travessias/article/view/4115. Acesso em: 16 jul. 2024.

Issue

Vol. 5 No. 1 (2011)

Section

LINGUAGEM

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