CONSTRUCTION OF THE ETHOS OF THE SERVICE AWARENESS OF PUBLIC OPINION IN THE FOURTH POWER
Keywords:
Arte e Comunicação, Ethos, CinemaAbstract
This study intends to analyze how public opinion may vary ethos spokesman. Takes up by base the plot and filmic work excerpts from the mad city (1997) and trace a parallel between two journalists, with distinct profiles. The rationale is through authors like aristotle (2005), amossy (2005), maingueneau (2006), for example, to treat the ethos; and curado (2002), guareschi (2007), berger (2002) among others, to approach concepts of journalism, public and cinema. The final, it is considered that the public (audience) it conducted by the ethos of the most respected journalist, ethos this, has done, built, has observed and evaluated, even if not check with the conduct of "owner"
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