THE MARKETING COMMUNICATION FOR THE MERCHANDISING
Keywords:
Discurso, Gênero, Comunicação, Merchandising.Abstract
The goods of the speech form some of the main theories proposed by the
Russian philosopher Mikhail Bakhtin for the linguistic studies and phenomena that involve
the language. His/her conceituação and characterization allow to analyze the speeches for his/
her similarity in the several spheres of the society, what takes the a grouping for similar
characteristics. The merchandising editorial is one of the products of the communication
mercadológica and susceptible to understanding starting from the concepts of discursive
goods, because it presents the sobreposição of the speeches. Like this, the objective of this
article is to lecture on the merchandising editorial, in the search for the characterization of that
format of the communication mercadológica while language strategy and persuasion.
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