THE STUDY OF NEOLOGISM FROM ADVERTISING GENDER: A REFLECTION ON THE SCHOOL CONTEXT

Authors

  • Amanda Ferreira de Albuquerque

Keywords:

Neologismo, Publicidade, Ensino.

Abstract

This paper aims to discuss important issues related to the study of lexical

neology in English from advertisements, and the discursive strategies involved in creating

words. Since the society is in constant change and development, advertising needs to renew

its language to accompany these social changes and achieve your goal, which is the sale of its

product, through the resources of language and selection of words that seduces the possible

buyers, seeking satisfy thus the new "needs" of the consumer society. Thus, this research

analyzes the neologisms in the language of advertising, collected in ads for women's

magazines, by a discursive view of language. From this analysis, it’s possible to see that

advertising in the advertising discourse is built through the Word, which leads to discover the

wishes and aspirations of a YOU, (CARVALHO, 1996:22). So, to convince the YOU is

necessary a very careful choice of words to achieve their main communicative goal, that is to

imposition of their product, so the choice of words is not arbitrary, but strategic.

Downloads

Download data is not yet available.

Downloads

Published

30-04-2009

How to Cite

FERREIRA DE ALBUQUERQUE, A. THE STUDY OF NEOLOGISM FROM ADVERTISING GENDER: A REFLECTION ON THE SCHOOL CONTEXT. Travessias, Cascavel, v. 3, n. 1, 2009. Disponível em: https://e-revista.unioeste.br/index.php/travessias/article/view/3304. Acesso em: 17 jul. 2024.

Issue

Vol. 3 No. 1 (2009)

Section

LINGUAGEM

License

Creative Copyright Notice

Policy for Free Access Journals

Authors who publish in this journal agree to the following terms:

1. Authors keep the copyright and grant the journal the right of first publication, with the work simultaneously licensed under the  Creative Commons Attribution License, which allows sharing the trial with acknowledgment of authorship and initial publication in this journal.

2. Authors are authorized to take additional contracts separately, for non-exclusive distribution of the work version, published in this journal (eg publish in institutional repository or as a book chapter), with acknowledgment of authorship and initial publication in this journal.

3. Authors are allowed and encouraged to publish and distribute their work online (eg in institutional repositories or on their personal page) at any point before or during the editorial process, as this can generate productive changes, as well as increase both impact and citation of the published trial (See The Effect of Free Access).

 

 

Creative Commons License

This work is licensed under a Creative Commons Attribution–NonCommercial-shareaswell 4.0 International License, which allows you to share, copy, distribute, display, reproduce, completely or part of the work, since there is no commercial purpose, and authors and source are cited.