CUSTOMER SATISFACTION AT FRIMESA CENTRAL COOPERATIVE PLANT (UFQ) - MARECHAL CÂNDIDO RONDON – PR REGARDING SALES AND REMOVAL OF MERCHANDISE

Abstract

This work presents a study on the level of customer
satisfaction regarding the provision of services provided in the process
of removal and sale of goods in Frimesa Central Cooperative, the plant
Cheese (UFQ) of Marechal Cândido Rondon - PR. As the main method
to achieve the objective proposed in this work was it was used a
questionnaire directed to customers who derive long life goods directly
in the organization, thus enabling the identification that the main reason
for the removal of goods directly into Frimesa are looking for cost
savings.
In relation to the quality of care available in this process, some customers
have shown displeasure especially with regard to compliance with the
deadline set by the representative for removal of goods and for the time
for issuance of tax notes. This way, as well as enable the researcher to
obtain relevant data such as the strengths and weaknesses of the process
under study, it was possible to identify gaps in this process.