BUSINESS WITH SOCIAL IMPACT: CHARACTERISTICS, MODELS AND VALUATION METRICS

Abstract

Setting a business in the twenty-first century? As organizations face a wear scenario and scarcity of natural resources? Working in a marked social inequality reality? Businesses tend to be more committed to the social? All businesses would present social impact? What would a business with social impact? The answer to these questions would be: A business with "adequate" impacts? In what sense? Suitable for what kind of competition, what kind of market, what kind of customer, at what time, in what context? This study, descriptive theory, sought to verify and discuss the main concepts and definitions of business with social impact, relating them to the theme of innovation. The main results can be seen that there are several social business characteristics, advances in business valuation metrics with social impact, but the studies are very recent in the national spotlight, with some international prospects for a prosperous future, to work on organizations and science