CERTIFICATION OF ORGANIC PRODUCTION OF CACHAÇA MATRAGA: A CASE STUDY

Abstract

As the social concern with the environment grows and the consumer seeks the acquisition of more sustainable food products, the certification of organic products proves to be a protagonist. With the intention of analyzing the certification of organic products, a case study was carried out with the cachaça production of the Matraga Alembic, located in the municipality of Planalto/PR. After the initial data survey regarding the production of sugarcane in the state of Paraná, as well as the certification of organic products, the cachaça agribusiness and family agriculture, the questionnaire for data collection was elaborated. The results found from the interview with the owner director of the company showed that this certification makes it possible to reach the international market, that is, the exportation of the products, besides the growth in production, internal sales, job generation and the permanence of the man in the field. There is viability of production of sugarcane in the region that, with the instrument of certification of organic products, despite the high cost of obtaining it, maximizes the commercialization of the product, since it demonstrates the quality that consumers have been looking for, besides generating jobs and strengthening the sugarcane culture in the Southwest region of Paraná.