Representation politics

Total transparency or identity as fake

Abstract

Starting from an understanding of the internet cyberspace as a digital public space, which can be politically occupied, we investigate how cybernetic representation regimes are configured, which cultural values ​​they obey and which psychological, subjective and political effects they cause. Through a case study, "Blogueirinha", a character created in a profile on social networks, we analyze some of the potentialities and limitations of queer performance in cyberspace. Bearing in mind the specific injunctions of representation policies ordered by the demands of the society of spectacle and transparency, we developed that these demands are not opposed, but articulated in a logic of cynicism. A movement contrary to contemporary cynicism would be the performance of Blogueirinha, which, through parody, questions both the expectation of total transparency and proposes a playful use of identity as fake and queer. Finally, it was concluded that Blogueirinha, simultaneously, performs a subversion from the point of view of gender norms and social norms of cyberspace, while also integrating herself into the market circuit by having found a way to be profitable through her internet performance.