THE NON-REPRESENTATION OF BLACK PEOPLE IN BRAZILIAN SOAP OPERAS: THE GABRIELA’S CASE

Authors

  • Maria Cristina Giorgi
  • Fábio Sampaio de Almeida
  • Maria Vitória Silva Paiva

DOI:

https://doi.org/10.17648/educare.v10i20.12598

Keywords:

Racismo institucional. Telenovela. Discurso da mídia.

Abstract

The aim of this paper was to discuss institutional racism through the analysis of Walter Avancini’s text, in which the television director seeks to justify the choice of a white actress to play the role of Gabriela in TV Globo’s soap opera. These analyzes dialogue with a documentary called A Negação do Brasil (2000), which deals with the role assigned to black actors in Brazilian soap opera. Concerning to racism, we dialogue with Araújo (2000, 2001, 2008) reflections, Munanga (2006), Hall (2006) and, regarding to language, we take the dialogic principle proposed by Bakhtin (2000) and Rocha (2006) reflections about the language’s intervention role. Our Avancini’s text analysis point to a speech that perpetuates stereotype of black people in our society, what makes hard to deconstruct white’s hegemony in the collective imaginary.

Published

10-08-2015

How to Cite

GIORGI, M. C.; ALMEIDA, F. S. de; PAIVA, M. V. S. THE NON-REPRESENTATION OF BLACK PEOPLE IN BRAZILIAN SOAP OPERAS: THE GABRIELA’S CASE. Educere et Educare, [S. l.], v. 10, n. 20, 2015. DOI: 10.17648/educare.v10i20.12598. Disponível em: https://e-revista.unioeste.br/index.php/educereeteducare/article/view/12598. Acesso em: 17 jul. 2024.